
Omdenken – The Dutch Art of Flip Thinking
‘Omdenken’ is the Dutch word for Flip Thinking: a practical philosophy that has its roots in the Netherlands and has expand its popularity worldwide.
What is Omdenken?
‘Omdenken’ is the Dutch word for Flip Thinking. It’s a creative thinking technique that teaches you how to transform a problem into an opportunity. This way of thinking helps you look at reality the way it is, and focus on what you can do with it. You use the problem’s energy to create something new.

Our incompany programs
You can learn all the tools of Omdenken at our dazzling fast-paced incompany shows and trainings.
We offer various shows which all feature comedy, music, theatre and theory. Whether you book us for 40 minutes or 6 hours, we will give you an innovative experience and teach you a new way of thinking. We trained people all around the world: from Germany to Curaçao and Greece to Singapore.

Want to know more about us?
We are a small company based in Utrecht, the Netherlands. We have 11 people working in the office, and 17 very dedicated freelance trainers and technicians.
The company was founded by best selling author Berthold Gunster in 1996. The former theatre director came up with the idea to create an interactive workshop that incorporates theatrical elements such as cabaret, theatre, theory and audience participation. The core of the workshop revolves around our human tendency to respond to life’s problems by saying “Yes but”.
Our Omdenken books
Berthold Gunster wrote thirteen best selling books about Omdenken in Dutch. His books have been published in 26 countries: Brazil, Bulgaria, China, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Israel, Italy, Japan, Lithuania, Poland, Portugal, Romania, Serbia, Slovakia, Spain, Taiwan, Turkey, UK, Ukraine, USA and South-Korea.



